Are you a breastfeeding support professional?
Would you like access to the latest breastfeeding tools and technologies?
Do you want to add another income stream and expand your practice?
If you answered yes to any of these questions, I’d like to introduce you to the Natural Breastfeeding Professional Package which was designed by myself, Nancy Mohrbacher, IBCLC, FILCA, and obstetrician Dr. Theresa Nesbitt, RN, MD.
Geared for lactation consultants, doulas, breastfeeding and childbirth instructors, breastfeeding peer counselors, nutritionists, nurses, doctors, midwives – everyone who works with pregnant and new families—this package offers the high-tech resources millennial families prefer.
What’s Included in the Natural Breastfeeding Professional Package?
- Client access to the online Natural Breastfeeding Program, a breastfeeding preparation course that families can view on their tablets, computers, and smartphones. This fun, parent-friendly program includes more than 60 short videos and more than 100 images of diverse mothers and babies breastfeeding. If purchased by families individually, this online program usually costs $97.
But when you buy the Professional Package, you choose whether to charge your clients a fee for access to the online program (you determine the price) or provide it at no extra charge. For professionals starting or running a private practice, this is a fantastic opportunity to set yourself apart from other local providers and grow your client base. For those who work in hospitals, this is a way to take your teaching to a whole new level.
A 2015 study found that digital breastfeeding education was overwhelmingly preferred by families over group classes. You can also offer it as a supplement to your in-person classes. If you decide to sell access to the online program, you get 100% of the proceeds.
- Three online presentations for providers (2.5 hours of talks) to give you the background you need on this innovative approach to breastfeeding preparation. You may also show these presentations to other health-care providers.
- Downloadable visuals: 60+ images and 25 short videos, which you can use in classes and download to your handheld devices as teaching aids when working one-on-one with families.
Just $99/year gives you access to the digital program for up to 250 clients. If you need access for more than 250 clients annually, scroll down to our first FAQ below for other options and their costs.
As time goes by and we add more tools to the package, the price of the Professional Package will increase at all levels. If you take advantage of this introductory price now, you can renew your membership each year at this same low price for as long as you keep your membership current.
Need more information? Email us at email@example.com.
We will be in touch within 48 hours.
Frequently Asked Questions
Q. What if I want more than 250 memberships to the Natural Breastfeeding digital program?
Here are the current options that we have available if you require more than 250 memberships to the Natural Breastfeeding Program. Please click on the membership option you need and you will be redirected to the checkout area:
If you require more than 1,000 memberships, please contact us at firstname.lastname@example.org.
Q. How does it work if I decide to sell the Natural Breastfeeding digital program to my clients?
When you buy the Professional Package, you can distribute to your clients 250 memberships to the Natural Breastfeeding digital program. You decide whether to give them access to the program at no charge or to charge a fee for access to the program.
If you decide to charge for the program, how you collect the fee is entirely up to you. Natural Breastfeeding has no involvement in these transactions, and you keep all income.
Once you collect the fee, you can send your client a special link, which we will provide you as part of the Professional Package. This link will give your clients access to the Natural Breastfeeding digital program, where they will create their own log-in and password.
Q. How much can I charge for the Natural Breastfeeding digital program?
If you decide to charge for access to the program, how much you charge is up to you. Some professionals will use the program as an add-on to their current service and others will charge for the program as a standalone product.
NaturalBreastfeeding.com currently sells the program for $97 so we suggest anything up to that price point. The price you choose will depend on your business plan and strategy. For example, here are the numbers for $10, $20, $40 price points:
$10 x 250 clients = $2,500
$20 x 250 clients = $5,000
$40 x 250 clients = $10,000
Q. Each new year I renew with the Professional Package, will I gain access to another 250 memberships to the Natural Breastfeeding digital program for my clients?
Yes. Each year you renew you will receive another 250 memberships (or more depending on the professional package you have signed up for – please see above for those options) that you can distribute any way you choose.
Q. If I do not renew with the Professional Package when my year is up, will my clients lose access to the Natural Breastfeeding digital program?
No. Once you have added a client via your Professional Package, they are added into our system as a lifetime member. If you do not renew your Professional Package then all of your clients will still have access to the Natural Breastfeeding digital program.
Q. Will I receive continuing education credits for the video education for providers included in the Professional Package?
No. The professional package does not provide CERPs, nurses’ or dietitians’ contact hours, or other credits.
Q. When I buy the Professional Package, what licensing rights am I granted?
With your purchase of the Professional Package, you receive the rights to download the images and videos and use them in their original form without alteration for any and all educational purposes. This includes incorporating them into your own PowerPoint presentations for classes, staff in-services, and professional trainings. It also confers the right to download them to your handheld devices for use as teaching tools when you work one-on-one with breastfeeding families. These images and videos, however, may not be resold for profit.
Q. What if I teach hospital classes or work on the mother-baby unit? Am I still eligible to use the teaching tools in the Professional Package and provide the Natural Breastfeeding digital program to my clients?
Yes. Whether you are in private practice or work in a hospital setting, as long as you provide access to the Natural Breastfeeding digital program to no more than 250 clients per year, you qualify for the $99 per year version of the Professional Package. If you need access to the program for more than 250 clients per year, please contact us for other options.
Q. May I alter the images and videos included in the Professional Package?
No. These images and videos must be used in their original form.
Q. What if I want access to an image or video that is not currently included in the Professional Package?
If you see one of our images or videos in the Natural Breastfeeding digital program or elsewhere that you would like to use, please let us know. We have selected the images and videos we think will be most useful to you, but our intention is to expand the number of teaching tools available to you in the months and years ahead. We want your feedback and will take it seriously.
Q. What changes in the Professional Package can we expect in the future?
Our goal is to provide a package that includes the technology and tools today’s families prefer. It’s not enough to provide accurate, reliable breastfeeding information. Millennial parents want their informational sources to incorporate the formats they are most comfortable using. That’s why providing your clients with access to a digital breastfeeding preparation program is likely to draw more young families to your practice.
We expect the cost of the Professional Package to increase as we add more teaching tools. But as long as you do not let your package lapse, we guarantee that you will never pay more than $99 per year.